Market Research

Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks, improve outcomes, and is a required step in PAL.

Market Research Guide

We developed these guidelines as a tool to support Agencies/State entities about the basics of conducting market research and vetting industry input.

Download (PDF) Market Research Guide

Product Comparison Chart Template

Use this template to compare products or vendors from your market research.

Download (PDF) Product Comparison Chart Template


Here are some links that may help you with market research.